These brands are now navigating the niche perfume trend, attempting to balance their mass-market offerings with more exclusive, higher-end collections, such as Dior’s La Collection Privée or ...

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of ...

And it worked," said El Ghouzzi. Their success drove luxury houses like Dior and Cartier to imitate them with simple bottles to signal the product was niche, she added. This "bottle code" has ...