In order to meet the increasing demands from both race spectators and home viewer who wanted to know more on which tire options each rider is using, Bridgestone introduces a new tire marking system.

Tires carry a wealth of information on their sidewalls; unfortunately, it’s all in code. Most of it is of no concern to many owners, but it can be valuable for those who want to know the seasons for ...

Bridgestone/Firestone has updated three of its most popular tires: the Bridgestone Turanza with Serenity Plus grand touring all-season tire; Firestone's Destination LE2 light truck/SUV highway ...