Dove is uplifting girls in sports! The personal care product brand’s 2025 Super Bowl Commercial shows a little girl running down the sidewalk and brings an important message about how girls in sports ...

Dove has not been a Super Bowl advertiser for nine years. But now the brand is returning to the Big Game to promote body confidence in girls to keep them playing the sports they love. The 30-second ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Add Yahoo as a preferred source to see more of our stories on Google. The 30-second spot, set to a cover of Bruce Springsteen's Born to Run by H.E.R., starts with a little girl running carefree. The ...

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"It hits on a real human truth for women. Many women undervalue themselves and also the way they look," said Brenda Fiala, a senior vice president for strategy at Blast ...

Dove‘s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a ...

In Dove’s Super Bowl 60 ad, girls march to their own beat. Literally. The beauty brand is returning to the Big Game with a 30-second ad encouraging joy and confidence at a time when half of girls quit ...

Potentially, as a way to capitalize on the Taylor Swift factor, which will (and already has) weighed heavily on Super Bowl 58 viewership, Dove is using its Big Game spot to send a message to girls in ...