The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

AI is moving beyond generic tools to deliver industry‑specific solutions that streamline event planning, marketing, and operations. From automated scheduling and attendee engagement to specialized ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

Michele Clark, Program manager, The Shlensky Institute for Event Meeting and Planning/Hospitality, Corporate College Event planning is no longer just “party planning.” Event planning has become a ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Learn key strategies, challenges, and expert insights from leading industry professionals on how to plan successful citywide ...

Event planning has always been a dynamic universe, but it’s even more so in the 2020s, as external trends, the evolving workplace, and new technology demand fast adaptation and evolution. Twin Cities ...