From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping.

Alexa for Shopping is an 'agentic AI assistant' for Amazon purchases ...

Amazon just killed two Alexa privacy controls. It has been widely reported that Amazon is making changes to Alexa as the online shopping and cloud technology behemoth prepares to release a new AI ...

Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy. The company introduced Alexa for Shopping, an e-commerce bot that can ...

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

If Alexa’s in your home, you might’ve been one of many users this month who were suddenly moved from the original Alexa to the new AI-powered Alexa+ voice assistant. Amazon announced in early January ...

Amazon offered a bit more insight into how it sees its AI platform competing in the real world at the Consumer Electronics Show in Las Vegas last week. Namely, Amazon plans to leverage the extensive ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Alexa just got a little more… mouthy. Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is ...