Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Whether the calendar reads 1924 or 2024, the marketing industry has always been about generating interest and excitement about a given product, service, or brand. The methods of accomplishing that ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Ethical decision-making in marketing and sales encompasses the systematic evaluation of choices against moral principles, industry norms and stakeholder expectations. This field bridges normative ...

Integrated marketing expert and former chairman Advertising Practitioner Council of Nigeria APCON, now ARCON, Akinlolu Akinwunmi has urged Nigeria to embrace ethical marketing for economic growth and ...

In the United States, cancer centers commonly advertise their services to the public. Several benefits from such advertising exist that include patient education of cancer treatment options and ...