Note to makeup brands: Ads are great for product awareness, but nothing sells a foundation quite like a social media star with acne proving first-hand how well it covers her breakouts and scars.

When it comes to cheap makeup, UK brand Makeup Revolution has been absolutely killing it. Not only did they just launch their £4 Conceal and Define Concealer which has been hailed as a dupe to Tarte's ...

A good base sets the tone for the entire makeup look. Foundation sticks have become popular because they offer quick application, controlled coverage, and easy blending. They are especially useful for ...