Baltimore's Dov Hoffman, marketing manager at Virginia-based Right Source Marketing, will share six tips for companies who need to formulate a social media marketing strategy. Please consider ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on marketing strategies for expanding your business into ...

Data management is increasingly falling within the purview of the modern CMO. But with the advent of CCPA and the consequences felt as a result of GDPR (to say nothing of future potential privacy ...

In this dynamic era we live in, the landscape of digital marketing is undergoing significant transformations fueled by virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and ...

Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.

In the chaotic tech industry, product marketing is often viewed as a beacon of sense, bridging the gap between what's made and what's sold as well as between what's promised and what's delivered. It's ...

In an ever-changing media landscape, leaders of news organizations old and new must take an honest look at their businesses and craft a strategy for the future. Media consultant Alan Mutter notes that ...

Businesses typically use marketing, branding and advertising to convince consumers, clients, stakeholders or external donors to buy their goods and services or invest in the organization. Many people ...