The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Photography News: Fujifilm GFX100RF is the only medium format camera built to fit in a to-go bag, the GFX100RF built-in lens packs a 102MP, 43.8 x 32.9mm sensor in a sleek and stylish ...

Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

Inspiring the new digital Fujifilm GFX100RF is a long line of Fujifilm fixed-lens rollfilm cameras dating from the late 1970s ...

Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted ...

The best Fujifilm cameras are sublime for photography and video alike. Sam Kieldsen and the AP team select the best we've ...

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement. Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony's ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...