In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am ...

I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...