Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

Long before we had the GEICO gecko, the insurance company had another recognizable mascot — the caveman. The caveman became a staple for GEICO as they released a series of commercials around the idea ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

The 10 moronic GEICO television ads with the tagline, "So easy, a caveman can do it," have spawned an interactive Web site and a TV show on ABC, "Cavemen," to air with Angie Harmon this fall. Sure, ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...