Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.