Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at ...

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

The programmatic market in Japan is expanding rapidly, and is expected to be worth over $2.5 billion by 2020, up from around $1 billion today. One of the technologies driving this impressive growth is ...

I get a lot of questions from clients and partners about header bidding: What is it? Are we doing it? What value does it add? To summarize: header bidding is enabled when a publisher places code, ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

In a previous article, I wrote in some detail about what header bidding is and how it can deliver greater revenue growth for digital publishers. But let’s recap: Header bidding allows publishers to ...

When it comes to header bidding, it can be a confusing landscape out there. Before I dive into some of the most common myths doing the rounds, if you need a quicker refresher on the basics of header ...

Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality ...