On a special episode (first released on May 9, 2024) of The Excerpt podcast: Generation Alpha has arrived. More than 2 billion children in this cohort were or will be born worldwide between 2010 and ...

Gen Alpha is set to be the largest generation in history, and more diverse than past generations. Their parents want them to pursue higher education, and they'll probably be lifelong learners. They're ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Christopher A. Farrell is a bestselling author, and former Wall Street trader and market maker with nearly 30 years of experience, trading over $20 billion in transaction value over his career. Dr.