Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a ...

Why organize keywords? Keyword lists are messy. They contain every little variation of each particular query because they include whatever enough people spontaneously type into the search box. We ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries.

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.

What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan Thies).

David Ispiryan is the CEO of Effeect, where he helps businesses thrive online through innovative digital marketing strategies ...

Overview: People-first content improves ranking, trust, and user engagement.Aligning with Google's Helpful Content guidelines ...