Many people aren’t really sure what a bot is and that makes them difficult to prevent. Short for “robot”, a bot is a software application that’s designed to repeat a particular task over and over. SEO ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, because it's easy to get lost in the weeds unless you know exactly what you're ...

The phrase “content is king” is more accurate than ever. Inbound marketing will help get the right people onto your site. When writing content, we suggest starting with your client personas and ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur or business owner, it’s easy to think your marketing salvation lies in the next quick tip or hack. You think to ...

Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary ...

Content is hot! What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena. There is a slew of specialist agencies producing branded content and ...

Americans are exposed to hundreds of advertisements, marketing efforts and websites each day. How many of those do people actually remember a few hours later? Marketers and advertising professionals ...

The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends ...

A mobile-friendly website isn’t just a way to improve the customer experience. Mobile website optimization is a necessity for websites to rank well in Google search results. And with more customers ...

Your next step in building a WordPress site is to enhance its functionality with plug-ins, third-party extensions used to do ...