Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

We talk a lot about the spending habits of the American consumer here on the show. Goods versus services. Falling inflation and rising incomes. But let’s take a closer look at where folks are spending ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets. According to a recent report by the Private Label ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Even the most savvy of Target shoppers may not know that the retail chain has more than 40 private label brands. Here are a few of the most popular.

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

As Aldi expands across the United States, so does its name recognition. Now, that name will be stamped on all of its own ...

Aldi is giving its packaging a refresh, its largest effort ever, which affects more than 90% of Aldi supermarket products.