The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If time is money, small business owners that don’t take advantage of AI tools like ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

I've generated over $18,000,000 for clients and my own offers. A big chunk of that amount was just by crafting simple, easy-to-read emails. This confirms that email is not only not dead — it's ...

Powered by Gemini, Help Me Write is the generative AI writing tool built into Google Docs and Gmail. Here’s how to get the most out of it while avoiding its pitfalls. Whether you’re a professional ...