While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...
International Business Machines (NYSE:IBM) has appointed Stagwell as its lead creative partner to revamp global brand and campaign activations. The partnership brings together Stagwell agencies Code ...
As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...
"'Let's create' is an invitation for our clients and partners to co-create with IBM using our hybrid cloud and artificial intelligence (AI) technology, and our consulting expertise. Together, we can ...
On the heels of IBM’s spinoff of its managed infrastructure services business, Kyndryl, the 110-year-old tech company has launched its first significant brand campaign in more than a decade. Dubbed ...
IBM’s most significant brand initiative for the 110-year-old company in more than a decade launched this week, putting the spotlight on creativity as a critical component in developing solutions to ...
‘At IBM, we are constantly seeking out ways to enhance and simplify our customer experience. To that end, IBM Storage is reimagining its portfolio and aligning the offerings with what we’ve heard our ...
IBM's last major Systems and Technology Group (STG) reorganization in 2000 both put an exclamation group on and added momentum to the company's resurgence. IBM described the introduction of the ...
IBM stays in focus after a lawmaker share purchase, stronger software momentum, dividend increase, mainframe updates, and ...
The following article is authored by Dee Waddell, Global Head of Consumer, Travel & Transportation Industries, IBM Consulting. ARMONK, N.Y., Jan. 7, 2026 /PRNewswire/ -- Generative AI is reshaping the ...
When you buy a product because you trust the brand, it can be a shock to discover a completely different company is actually doing technical support. For example, many IBM ThinkPad customers were ...
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