Melanie Blackman is joined by Jennifer Gilkie, the chief communications and marketing officer for Dartmouth Health, New Hampshire's only academic health system. Jennifer shares her unique career ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

Sonic branding has become more sophisticated as more marketers make sounds part of legally protected intellectual property. Sonic branding can be defined broadly as the strategic use of sound as a ...

Pammsoft believes a well-defined brand identity helps a business establish an emotional connection with its target audience, fostering trust and loyalty. Established by Mr. Naveen Dhiraj, Pammsoft ...

Seth Godin, the great Maestro of brand marketing, spoke about the difference between Nike and Hyatt. He shared that if Nike were to open a hotel, would we have a pretty good idea of what they would ...