Soaring gold prices led Indian buyers to choose coins and bars over jewellery during the Dhanteras festival on Saturday, fuelled by hopes that the precious metal's glittering rally would continue, industry officials told Reuters.

Jewellery shopping in India is rapidly moving online. Consumers are increasingly comfortable buying gold and diamonds digitally, thanks to hallmark certifications and brand assurances. This trend is boosting e-commerce platforms,

Jewellery sales in India surged during the two days of Dhanteras, reaching ₹85,000 crore. Silver sales nearly doubled as consumers opted for affordable options due to the rising gold prices.

Growth despite global challenges shows India’s jewellery exporters’ resilience amid festive demand.

Jewelbox offers affordable 9-carat gold jewelry and lab-grown diamonds, catering to Gen Zees and Millennials in India.

Kerala-based Malabar Gold & Diamonds confronts a #BoycottMalabarGold campaign after collaborating with Pakistani influencer Alishba Khalid, sparking legal action and debates over brand responsibility.