Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Michelle is a lead editor at Forbes Advisor. She has been a journalist for over 35 years, writing about insurance for consumers for the last decade. Prior to covering insurance, Michelle was a ...

According to the U.S. Centers for Disease Control and Prevention there were over 200,000 deaths caused by accidents in 2022. If you work in a risky industry (e.g., farming, logging, fishing) and you ...

A new campaign for insurance company Ladder has a killer tagline: “Life insurance so good they’re gonna want you dead.” To underscore this unique positioning, the insurer is running a 60-second ad via ...

New Jersey, NJ -- (SBWIRE) -- 10/05/2022-- The Insurance Advertising Market has witnessed continuous growth in past few years and is projected to grow at good pace during the forecast period of ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...