You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Aflac partners with Oscar winner Ben Affleck in an entertaining supplemental insurance ad campaign designed to cut through ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

When a brand chooses to implement key creative insights in its advertising—like, for instance, the inherent impact of warm colors or uplifting music—that isn’t exactly news. But it’s always ...

It seems as simple as moving a few letters around, but a new collaboration between Aflac, the provider of supplemental ...

Often alarming, misleading or just plain annoying — when mass tort lawsuit advertisements pop on a TV screen, many consumers instinctually reach for the remote. An expert believes that the ads are ...

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MediaAlpha is now a focused P&C insurance customer acquisition marketplace, with 93% of revenue from this segment and minimal health insurance exposure. Q1 results exceeded guidance, with revenue of ...