Keratin treatments have long been lauded as the source of sleek and shiny strands. The salon service most popular for achieving a Brazilian Blowout is considered a staple for smooth, frizz-free styles ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Let the experts explain.

There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing quite compares to the results you'd get by booking a salon appointment for a professional keratin ...

TODAY’s Never Have I Ever series offers guidance about procedures and practices our trusted health experts would never participate in. Discover why they should be avoided and which healthy practices ...

Salon keratin treatments are unrivaled in their ability to smooth and straighten hair, but they can cost upward of £300 (and with summer right around the corner, we know you want to save some dough ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...