Backpacks have to be reliable and endure daily wear and tear, so finding the most affordable, long-lasting backpack is essential for back-to-school shopping. Students are drawn to lots of features and ...

Murray McCory, who founded the outdoor equipment company JanSport while still in college and whose signature innovation, a lightweight backpack, revolutionized school life for millions of students, ...

Amazon Prime Day offers savings on back-to-school supplies, including the classic JanSport backpack. The JanSport backpack is up to 40% off during Prime Day. The JanSport backpack is highlighted for ...

For a little more than 20 minutes only, the new packs will be available for around $20. It’s a nod to the year JanSport was founded and there are four bags to choose from. JanSports new Retro Series ...

After the death of Murray McCory, a founder of the outdoors equipment company JanSport, readers recalled how their backpacks served them on life’s journeys. By Amisha Padnani Amisha Padnani is an ...

The recent passing of a man from Seattle is shining new light on a forgotten chapter of modern Pacific Northwest mythology about a ubiquitous school accessory – which was derived from a critical piece ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Though the return to school may feel like a distant ...

Backpacks have come a long way from their original utilitarian function. These days, backpacks are both functional, carrying books, overnight gear or supplies, and stylish. Whether you are living the ...

Though the return to school may feel like a distant whisper, marketers are already ramping up activity around the critical spending period. JanSport is among them, having recently launched the second ...