The Lego Group has revealed its latest Lego Playmaker as actor Jason Momoa, alongside the launch of a new global campaign via ...
At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...
Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...
Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...
Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...
In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...
LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...
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