While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

Everything from global turmoil to inflation has caused consumers to tighten their purse strings. While many businesses have subsequently reported lower sales, some companies are still seeing ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...