Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end of the year.

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

The new potato chip bags will highlight that Lay’s are made from real potatoes, which the brand says nearly 42 percent of ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

A Lay's potato chip commercial featuring a St. Johns County farm was the second-most popular commercial during Super Bowl 59, according to USA TODAY voters. "The Little Farmer," which shows a young ...