Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...
Audacy on MSN

Lay's potato chips get historic rebrand

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...