New York (CNN) — Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim ...

Interest in everything related to Western fashion is driving up demand for denim clothing such as skirts and dresses, according to San Francisco-based Levi Strauss. The frenzy comes as Western wear ...

In a lyric on her latest album, Beyoncé sings “denim on denim, on denim, on denim.” Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...

Before Instagram and fashion runways, Woody from “Toy Story” was already setting trends as the original cowboy fashion influencer, bringing Western flair to the mainstream with his jeans, cowboy hat ...

While Levi Strauss & Co. prepped its fashion-forward Beyoncé Cowboy Carter collection, its designers were quietly working on functional staples for real cowboys. Like a lot of retailers, the San ...

Add Yahoo as a preferred source to see more of our stories on Google. “My jacket was in there,” Shaboozey says of his Levi’s trucker. “We’ll get you another one,” Matheson responds, before the car ...