Exchange 4 Media

Licious ups the game of drool & crave with new campaign

With its latest campaign - Juicy, Delicious, must be Licious - the brand celebrates juicy Licious chicken in all its glory. The campaign starts with a film capturing a chicken-lover relishing what ...
Best Media

Licious plays the game of drool and crave in its 'Juicy Delicious Must be Licious' campaign

Licious’ new campaign – ‘Juicy, Delicious, must be Licious’ - celebrates juicy Licious chicken. The campaign starts with a film capturing a chicken lover relishing what seems like the juiciest piece ...
Indiatimes

Licious announces job cuts in "operational reset"; here's company's statement

Licious, the leading D2C meat and seafood brand, is undergoing a strategic shift. The company has laid off 80 employees, representing 3% of its workforce, as part of an "operational reset" aimed at ...
Exchange 4 Media

Licious ropes in Vidyanand Krishnan as Chief Customer Officer

Licious announced the addition of two stalwarts of India Inc to their leadership team. The D2C unicorn roped in Vidyanand Krishnan as Chief Customer Officer and Meeta Aggarwal as Chief Financial ...
brandequity.economictimes.indiatimes

Licious: Getting to the meat of the matter

Licious. (Image courtesy: Licious website) There is no doubt that D2C is the reigning buzzword among businesses with new age players, and legacy companies alike dabbling in the model. While digital ...
Mint

Licious names Ajit Narayanan as Chief Product and Technology Officer

Licious appointed Ajit Narayanan as the Chief Product and Technology Officer, (CPTO). Ajit will be spearheading the company’s efforts towards transforming the brand & category through technology first ...