Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some slogans ...

"The value of performance." "Strength on your side." Any guesses? We all know "Just do it." Most of us know "Keeps going and going and going," even if it's more because of the Energizer bunny than the ...

The seal of the State of Rhode Island decorates a podium as Gov. Gina Raimondo looks on during a news conference where she announced that she has signed an executive order to remove the phrase ...

I have been reporting on advertising and marketing since 1999, and I've seen few agency clients as unstable as Burger King. Back then, in March of 1999, Burger King was planning a “radical revamp” ...

Aftab Pureval is a brave man. On a recent appearance on The Enquirer’s That’s So Cincinnati podcast, the Cincinnati mayor floated the idea of developing a new brand for the city of Cincinnati, ...

Have you ever noticed the phrases on your favorite NFL players’ helmets? For example, the back of Bills quarterback Josh Allen’s helmet reads “BE LOVE.” This is part of the NFL’s social justice ...