Part of LiveRamp’s Data Collaboration Platform, this groundbreaking solution delivers the first truly unified, de-duplicated view across channels and media partners — eliminating guesswork and ...

Publicis-LiveRamp is not a tech deal. It's not even a data deal. It's the repositioning of a major holdco from a neutral agent to a vertically integrated martech and business transformation enterprise ...

Last week, B&T reported on how Publicis’ $3 billion LiveRamp deal sparks industry questions over data neutrality and AI power play. In this article, Tony Owens, CEO, Amperity explained how the ...

When Publicis CEO Arthur Sadoun announced it was acquiring LiveRamp for $2.2bn, he did so with a major caveat: the global ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today expanded the Quick Start Insights on its data collaboration platform to now offer Media Intelligence across a network of premium publishers.

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into an agreement to acquire LiveRamp, a global data collaboration platform. Click here to see the announcement by Arthur Sadoun, ...

Publicis Groupe has agreed to acquire the US-based data company LiveRamp in a $2.2 billion deal as the French advertising giant deepens its investment in artificial intelligence-driven marketing. The ...

Deterministic, postal-anchored New Mover and New Business audiences – instantly activatable across CTV, display, mobile, CRM, and direct mail. No separate licensing agreement required. ST. PETERSBURG, ...

LiveRamp stock soars after French advertising company Publicis announced it is acquiring the data specialist for $2.2 billion ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize campaigns anywhere ...