Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at [email protected]. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. The market for promotional products—swag, knick-knacks, trinkets, ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...