Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

We pit two top marketing automation tools against one another to determine who deserves to be named best-in-class. However, these two titans aren't interchangeable. There are very specific differences ...

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with ...

Looking for ways to drive revenue for your business? Learn how automating your email campaigns can improve your marketing efforts and increase revenue. Meet today’s digital consumer: Kat. The web, ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...