Analysts say franchise checks suggest changes to the value-promotions strategy are driving traffic growth.

In a strategic move to address the evolving landscape of consumer spending, McDonald’s U.S. leadership is doubling down on “value and affordability.” This renewed focus is a response to the growing ...

To view our entire 2026 Franchise 500 list, including category rankings, click HERE. McDonald’s entered 2025 with a clear mission: Deliver value to customers. With its consumer sentiment on the ...

McDonald’s is cutting prices on some combo meals to woo back customers who’ve been turned off by the rising costs of grabbing a fast food meal. The price drop may induce its rivals, who have run into ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Shares of McDonald's Corporation MCD have gained 8.5% in the past six months against the Zacks Retail - Restaurants industry's fall of 4.3%. The company is standing out in a period marked by softer ...

McDonald's launches hot honey sauce and protein-packed sandwiches Jan. 27, combining nostalgia and technology strategies to ...