As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

Multitasking has become the new normal in today’s world. From handling emails while in meetings, typing messages while cooking dinner, to switching between tabs while writing, it is all considered a ...

Researchers at Stanford University reported that the study of college students was surprising even to them, according to Reuters. "They're terrible at multitasking," said Stanford's Dr. Clifford Nass.

Off-task behaviours, such as media multitasking, are frequent in social science experiments and are especially common during online data collection. Such off-task behaviour can affect the quality of ...

LONDON--(BUSINESS WIRE)--New primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile ...

Our capacity to juggle several tasks at once is among the most important capabilities of the human cognitive system. Just consider a typical day in the life of a modern human: you glance at your phone ...

How many times have you been asked during a job interview, “Are you a good multitasker?” or “How do you juggle multiple tasks at once?” How often has your boss said that you need to multitask better ...