You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

The Chinese Mr. Softee on YouTube. We have no idea what they’re saying, but the jingle is unmistakable. Ah, sweet, sweet globalization! New Yorkers have been so busy carping about the Mister Softee ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

The creator of the Mister Softee jingle heard in hundreds of ice cream trucks since 1960 has died. Les Waas was 94. Les Waas died April 19 at Abington Hospice in Warminster, Pennsylvania, Goldsteins' ...

PHILADELPHIA (AP) — Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at ...

The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

You hear the jingle and the Pavlov's Dog reflex kicks into high gear. We run to get our money, sprint outside and chase down the king of summer-- Mister Softee. Well, it turns out, Mister "Softee" is ...

In an article that will surely win The New York Times a Pulitzer, Dan Barry undergoes an experiment with the Mr. Softee jingle. Gothamist and our readers are very familiar with the jingle, but Barry ...

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