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Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a step above the Dell Pro (Premium), which is…better than XPS, Inspiron, and Latitude?
Dell copies Apple's homework: new Dell Pro, Pro Prermium, Pro Plus, Pro Max announced
Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, Premium tiers.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might
2d
Apple’s New MacBook Air Features: What We Know So Far
As Apple prepares to finally bring the M4-powered MacBook Air to market, what can Apple's community expect in the next ...
MacWorld on MSN
5d
M5 MacBook Pro: Everything you need to know
Here's everything you need to know about the new 14-inch and 16-inch MacBook Pro models with M5, M5 Pro and M5 Max.
11h
Plugable debuts 5 Display Dock, 10-port USB-C Charger, and DisplayLink Pro Quad Display Adapter at CES 2025
There are three new cutting-edge docking stations from Plugable, adding more displays and ports to your desk than ever before ...
Hosted on MSN
6h
AMD’s New Ryzen AI Max CPUs Are Built for MacBook Pro Competitors
AMD has announced its new Ryzen AI Max and Ryzen AI Max PRO Series processors. They are powerful chips that are meant to ...
MacWorld on MSN
19h
This rocket of a MacBook Pro is a whopping $600 off today
No matter what MacBook model you want, getting more than a $100 or $200 discount on one is like finding a four-leaf clover.
4d
All New Apple Products Coming in 2025
Right from iPhone 17 models to M5 MacBook Pros, there are at least 22 new Apple products coming in 2025. Check out the ...
2d
on MSN
New MacBook setup checklist
Your brand-new MacBook will come with a long list of pre-installed apps, and while every app that Apple includes is useful, ...
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