The "kiki-bouba" effect shows people make intrinsic associations between sounds and shapes. A new study reveals this same ...

Newborn chicks match “kiki” with spiky shapes and “bouba” with round ones, revealing the curious bouba-kiki effect in animals.

When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which... Baby chicks link certain sounds with shapes, just ...