Add Yahoo as a preferred source to see more of our stories on Google. Prabhas’ pan-India action spectacle “Salaar: Part 1 – Ceasefire” has emerged as the most-watched movie on mobile streaming ...
It may be early days yet, but the global audience measurement and data analytics firm Nielsen is looking to tap the India market beyond the Global Capability Centres (GCCs) that it is setting up to ...
India now has more than 915 million active internet users, according to Nielsen’s India Internet Report 2025, which points to growing digital engagement across video, social media, fintech, and ...
The Nielsen data, which tracks viewing habits across seven major streaming platforms including Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5, reveals a diverse content landscape ...
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