OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks ...

NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy growth for CTV/OTT ad spending with two in three advertisers using CTV/OTT planning to increase ...

There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has ...

The OTT machine has generated a plethora of “look at us!” marketing pieces and endless press releases pushed by PR executives eager to express how SVOD, AVOD and “FAST” channels are siphoning viewers ...

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and ...

Watching a recent Warriors broadcast, I wasn’t focused on Steph Curry’s long bombs or Kevin Durant’s emphatic slam dunks. I was more captivated by the disparity between ads on OTT and linear TV. After ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...