For businesses just starting their PR journey, resources like HARO (Help A Reporter Out) are invaluable, connecting ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

Make PR the foundation of your fundraising strategy to unlock doors to investment, opportunities, and long-term success. In the world of startups, having a robust PR plan from the outset is not a ...

Good PR - public relations - has long been a useful ally on the road to delivering success. Broadly speaking PR is a process for raising the profile of a venture, using selected media channels to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The business of marketing has moved from guesswork to a data operation in ...

In the continuing theme of doing your own PR, this week I interviewed Scott Carter, a serial entrepreneur providing financial services for boomer consumers (45-65) who’s used innovative PR and ...

As a publicist, I’m often asked: “Where is the right place to tell Brand X’s story?” A straightforward question, to be sure, but one that hints at the vast complexities of building a consumer brand.

PR can help with so many areas of your digital marketing strategy, not the least of which is SEO. Public relations is usually associated with things like brand awareness and generating buzz around a ...

For many business leaders, scaling comes with added obstacles and new traps to fall into. Foremost among them is controlling external communications. Building authority and generating trust with old ...

Having a strong PR strategy in place has become as important as hits and box office numbers for actors today in the entertainment industry. Recently, on a podcast with Rhea Chakraborty, Vikrant Massey ...

Mavcomm Consulting has been appointed to handle the communications and public relations activity for the ninth Auto Expo, beginning from January 10, 2008, in the Capital. Confederation of Indian ...