Electric Bike Company has earned a strong reputation for its e-bikes, which are not only assembled in California but also ...

The Pedego’s Cargo e-bike is marketed as a powerful and sporty ride that’s geared toward parents toting kids around town and anyone who needs to schlep heavy gear. I spent the summer testing out this ...

The Pedego Element is listed at just $1,495, which is pricing territory currently dominated by rival Rad Power Bikes. But Pedego is hoping that its network of over 120 retail locations in the US will ...

William Shatner will tell you that Pedego has been synonymous with electric beach cruisers for a long time. Their folding Pedego Latch model is unique enough for special attention, and similar enough ...

With its new Trail Tracker, Pedego has created the Abrams tank of electric bicycles. Big, burly and painted DayGlo yellow, it doesn’t only subvert the image of power-assist bicycles as transportation ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. There are branding lessons to be learned from Pedego ...

If you’ve ever tried mountain biking through loose snow or sand, then you’ll know that even big ol’ 2.75-inch tires have a way of sinking in and bogging down. That’s why some bicycle manufacturers ...

The Pedego Boomerang might be the benchmark for low-step ebikes. It's got excellent construction and very capable brakes, but its price is premium considering the lack of front suspension and the use ...