According to esthetician Emma Jinn, “Japanese skin care is all about prevention, consistency, and respecting your skin. No ...

Shop My Routine is a series that explores the beauty routines of CEOs, tastemakers and influencers, while highlighting the essentials that make their day-to-day easier. A longtime advocate of clean ...

The first step of my (and I think most people’s!) makeup routine is evening out splotchy, freckled, and sun-spotted aging skin with a foundation and concealer. The Minimalist, a complexion perfecting ...

Committing to a cleaner skincare routine has changed the way I care for my skin—and how I think about beauty altogether. As I seek out gentle formulas from brands with transparent ingredient lists, it ...

88% of consumers globally believe their personal care routines positively impact their health, underscoring a shift toward viewing personal care as a tool for overall well-being rather than mere ...

There’s something quietly powerful about reaching your 60s and realizing that beauty looks, and feels, different now. It’s softer, more confident, and far less concerned with what anyone else thinks.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. In a world where 11- and 12-year-olds are asking for ...

Lately, more and more Black femmes with alopecia have been empowered to embrace their bald heads as a public aesthetic. Since alopecia is a socially disabling condition, being naturally bald in public ...