The logical triangle and its relation to persuasive techniques in advertising 2,000 years ago, in the Rhetoric, Aristotle detailed the three modes of persuasive argument: ethos, logos, and pathos. He ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

Hidden Persuasion analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them ...

Advertising is a powerful tool that drives consumer behaviour, shapes societal norms and influences cultural values. However, the ethical considerations within advertising, particularly the balance ...

People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites.

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...