A new study from The Myers Report estimates that U.S. political ad spending for the 2024 campaign will top $12 billion, eclipsing the $9.02 billion spent in 2020 and the $8.9 billion doled out for the ...
WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...
Strong political TV/streaming advertising will continue next year for the 2026 mid-term elections, rising to a projected new record total of $10.8 billion, according to AdImpact. This would be up 22% ...
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