The campaign, which launches next week online, shows how the spray can help fill unsightly cracks, with bum cleavage being considered. Samantha Balloch, senior brand manager for Polycell, said: “We ...

Britain is on track to add to its gold medal haul this Olympics with news that Polycell have produced the world’s first ever gold medal to recognise men’s DIY achievements. The pre-decoration ...

The wrong kind of association can deal a devastating blow to a product. No one wants their stuff associated with, say, genocide or Richard Hammond. Largely, ads for tools and home maintenance sundries ...

In the 4 months since the relaunch began, Polycell has shown a £1.44million gain. That's an increase in market share from 53.6% to 56.9%, without any marketing or promotional support. That's an ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system ...