Frito-Lay?s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, ...

Baseball player cards were often buried as prizes inside the boxes of candied peanuts and popcorn. Why Cracker Jack became a ballpark sensation is largely unknown, however, said Thorn. Whatever ...

Like the fact that Ashley has never had Cracker Jack in her entire life, which means she has also never had the joy of reaching in and pulling out the prize at the bottom of the box. Actually ...