Startup Peerset is launching an advertising data tool that generates “psychographic” recommendations and ad placement advice, based on content analysis. Peerset’s proprietary technology organically ...
When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold. Psychometrics -- an over 100-year-old science dedicated to ...
J.D. Power & Associates is adding chocolate to peanut butter in hopes of creating a perfect media research flavor. The company, which among other things studies the media behavior of a large pool of ...
Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...
Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...
Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to ...
Effective personalization is what every brand is striving to achieve to better engage consumers. Amazon became the king of personalization when the company started recommending products to consumers ...
BOULDER, Colo.--(BUSINESS WIRE)--CaliberMind, a Boulder-based, predictive marketing SaaS startup, today announced the close of their $1.1M seed round. CEB Ventures, the venture arm of CEB, ...
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